How We Sell for Less

  • We do accept returns from customers, thanks to our comprehensive product information and competitive prices, which minimize the need for returns.
  • We engage in direct importing, purchasing numerous products directly from our suppliers' overseas factories in large container loads. By doing so, we pass on significant savings to our customers.
  • Our business model revolves around selling in volume, dealing with substantial quantities that are both delivered to and picked up from our warehouses.
  • We prioritize hiring exceptional employees who contribute to our success.
  • Maintaining a reputation for consistently paying our bills has its advantages. Manufacturers offer us better deals because they trust that we honor our financial commitments. In fact, we often pay in advance to secure the most favorable terms.
  • As a privately held company, we are not beholden to stockholders demanding exorbitant markups and excessive profits. Being family-owned, we prioritize providing affordable prices rather than maximizing profits.
  • We do not offer free financing options, as financing comes with its own costs. To offer customers 12 months of free financing, we would need to raise our prices by approximately 10-15 percent. Finance companies typically only provide 180 days of interest-free financing.
  • Our efficiency and robust operating systems contribute to our success.
  • We utilize delivery agreements, where customers sign forms and assume responsibility for their furniture once the delivery is completed.
  • We refrain from selling showroom samples, reducing duplicate handling costs and the risk of selling damaged merchandise.
  • We maintain a lean organizational structure without high-ranking executives such as Vice Presidents or Senior Vice Presidents with substantial salaries.
  • Our owner actively participates in every aspect of the business, ensuring swift decision-making without bureaucratic hurdles.
  • We do not provide free professional decorating services. While other stores may offer such services, the cost is ultimately passed on to customers through higher furniture prices, whether they use the services or not.
  • We have an in-house advertising department comprising layout artists and video cameramen, allowing us to save on advertising expenses.
  • Our commitment to superior customer service is evident. Our salespeople focus solely on sales, while we employ a dedicated customer service staff trained to handle customer inquiries and provide solutions.
  • Positive word-of-mouth advertising generated by our satisfied customers greatly benefits us.
  • Our salespeople do not employ high-pressure sales tactics, creating a welcoming and relaxed shopping environment for our customers.
  • We actively recycle significant amounts of cardboard and paper, enhancing profitability while also contributing to environmental sustainability.
  • To prevent lengthy back-orders and customer cancellations, we make proactive customer care calls before processing orders.